From a personal perspective, it’s not about the friends or family we have, but how they qualify you in their lives? Do they respect you, understand you or even listen to you?
What about the people who come and go along the way – employees, associates, partners, clients and people you meet in restaurants or where you buy your coffee each day.
It says something when people remember you, even just your voice. Not just how they know your coffee type but your smile, the words you have said to them and the attention you’ve given to them.
I recently went to an presentation and during the Q&A I asked a question. Someone I had not seen for over 5 years immediately came over to me and stated that my voice brought back the good memories of our association. That’s all he heard as I did not say my name. I was recognised by the tone of my speak.
This is what I hope for every day when I do business.
Every morning I am grateful for the people I meet in my life, even those who disagree with me because they mould me into the person I am. They make me develop my brand into something I am proud of.
Life is about wealth – not just from our income but from the wealth of knowledge gained, the wealth of love we give, the wealth of wisdom we pass on and the wealth of happiness we experience.
If you are in small business, an entrepreneur, manager or executive in a major corporation take a minute and think about your brand. Is it worthy – does it have a message – do you leave a UX for others to remember you by? I truly hope so.