Let your employees run your business for a day!

Let your employees run your business for a day!

Some may disagree with me about this topic but from my experience, I think it would benefit if every employee understood how to run a small business.

I think there’s a big difference in operating a small business to working in a corporate environment.  Having a job is a gift, owning your own business is a blessing – both can be hard work but starting your own enterprise and making it successful takes patience, endurance, continual learning, a willingness to change constantly and, most of all, trusting your intuitive process.

A great number of employees today have an aspiration to own their own business. They step away from a regular work environment into building a successful business that will pay them what they earnt in the corporate world.  Many are overwhelmed about the steps to take, the time and commitment and how to maintain the enthusiasm and not be overwhelmed.  I have mentored and worked with many small business owners who did not realise what was involved. Given the correct tools and comprehension, they became more knowledgeable, more passionate and cognisant of the steps to take.

Working in the corporate world last year was a true awakening for me as the difference was glaringly obvious how employees in various departments are disconnected from each other and the overall mission and vision of the business itself.

If you want a great employee, give them experience in each department of your business, for a day or two, or even a week.  Allow them familiarity and understanding of the jigsaw pieces that make up the puzzle and foundation of the business that pays them.  It would improve productivity, reduce waste of time (which means loss of money), improve proficiency and the internal workings of a business.

Time to a small business owner is crucial and every minute of every day is accountable.  Make someone who lives in a digital world spend a day in finance, understanding feasibilities, reconciliation and budgets.  Move the bookkeeper into sales to comprehend the sales process and the efforts to retain customers.  Put an HR person into marketing to create a promotion or event strategy.  Each will realise and grasp a better understanding of what’s required to make that department efficient and effective.

If digital staff, who spend large sums on online mediums comprehended revenue, budgets and finance, maybe their focus on why, how and where they allocate funds may improve the ROI.

If accounting understand the sales process – what it takes to find, close and maintain a client or what’s involved in creating and implementing a marketing strategy, they may understand that sometimes the ROI needs to be protracted or more considered.

Lack of efficiency through misunderstanding, and absence of incentives ca produce a stressful workplace, bullying and even reverse bullying.  Having a greater appreciation of how the business operates can motivate a more driven and empathetic employee.  It may craft an individual who supports business decisions because their perception has changed, they comprehend the processes.

I have the greatest respect for anyone running their own business, taking an idea and developing a successful enterprise.  Multiskilled is their middle name, their characteristic is made up of endurance, persistence and patience.  They wear many hats and must understand, even the basics of finance, marketing, promotion, legal, business strategies, IT, product development and much more. They wake up each day with determination, drive and perseverance.

Maybe if employees understood all the pieces of the puzzle, there would have less waste, more respect, higher efficacy, greater teamwork, improved proficiency and no bullying or pride induced work environments would exist.

 

Just saying!

2019 is underway

2019 is underway and so are your ideas!

Have you thought through what changes you want to make, what projects you want to start?  Are you a small business owner who is ready for growth? An employee wanting to start your own business?  A mum who wants to go back to work or start a home-based business?  Here are some tips to think about:

Tip 1: Creativity starts with your hands. 

This is the best tip to start with.  Grab a pen or pencil, some paper and sit down.  Now start writing your idea or project on paper, not onto your computer.

Handwriting your ideas can be rhythmic, therapeutic, and calming and can assist with jumpstarting your creativity. Writing by hand also increases conceptual understanding and retention and can increase concentration substantially.

Writing by hand has a completely different effect on your brain and imagination.  It connects you with the words and allows your brain to focus, understand and learn. Studies have shown that writing longhand is a like a stimulating workout for your brain.

The act of writing engages your motor-skills, memory and more and is a good cognitive exercise to make and keep your mind sharp. Writing by hand also helps you remember and retain information.  Handwriting activates more parts of the brain than typing. It requires writers to use more motor skills and what they call the “reading circuit” a collection of links around the brain.  Your results will be so much more imaginative, stimulating and creative.  Then you can type it again into your computer but start with your pen.  Even read it out loud one time as you type it out.   In this instance, the pen is mightier then the keyboard.

Tip 2.   Cash can flow if you budget for it.  

Although you may think this is tedious it is essential.  I always recommend you do a worst case and a best-case budget.  The first one should be the worst case, the absolute necessary income you need to survive.  If you put together all your monthly expenses (personal and cost of any goods).  Add them up, times by 12 and divide by 365 (the days in a year),  this will give you an idea of the targeted income to be achieved each day.  The absolute minimum to assure you can pay your bills and achieve your living standards as it is now. 

The next one is the best case.  In this budget you can express gradual increases each month or quarterly.  Then you have exponential growth for the entire year. Still keep it achievable but do make it aspirational.

Tip 3.   Connecting and growing your networks.

People always worry about how they’re going to get customers or increase their network but it’s amazing when you go through your contacts on emails, social media, Linkedin and even collected business cards, how many people you actually know or have met. Start compiling this into an excel spreadsheet in preparation for your email marketing system.  Simplest way is to start with email (column 1) First name (column 2) and Last name (column 3) then if you want to put the company name etc you can.  You will be surprised how many people end up being on this list.

Tip 4.   Getting your brand and message out to market.

How are you going to appeal to your potential clients, increase your reach and promote your message?  What channels are you going to use, and which are best for your purpose?  Take an omni channel approach to see how best to utilise soft and hard collateral. Do you need to set up a website, social medial channels, google business, digital and videos, webinars, print materials, PR and media releases, advertising and go to networking events? Assess what you need to establish, improve and increase.  This will give you a good idea of your how your time will be managed.

 

 

Tip 5: Speaking of time -it’s valuable and so is life balance.

I find that most of my clients find themselves being consumed when they start a new venture.  The passion to begin or grow a business can create anxiety, angst and fear.  It’s important that you keep the three R’s in play: Retrospect, respite and relaxation.   These three subjects are crucial as they provide comprehension, clarity and clearness.  They provide time out to assess where you are, where you’re going, and to learn to be intuitive and trust your gut instincts.

– Being retrospective provides comprehension, to understand your actions, learn from mistakes and applaud successes.

– Taking respite gives you clarity, time for the brain to clear away the unnecessary and provide transparency.

– Relaxation clears your mind, unwind to let your intuition take front of mind and distract yourself from work. A great time for ideas and creativity.

 

The above tips and simple but extremely valuable.  They are  fundamental and essential in developing a strong platform to kick start or expand your business.
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