2019 is underway

2019 is underway and so are your ideas!

Have you thought through what changes you want to make, what projects you want to start?  Are you a small business owner who is ready for growth? An employee wanting to start your own business?  A mum who wants to go back to work or start a home-based business?  Here are some tips to think about:

Tip 1: Creativity starts with your hands. 

This is the best tip to start with.  Grab a pen or pencil, some paper and sit down.  Now start writing your idea or project on paper, not onto your computer.

Handwriting your ideas can be rhythmic, therapeutic, and calming and can assist with jumpstarting your creativity. Writing by hand also increases conceptual understanding and retention and can increase concentration substantially.

Writing by hand has a completely different effect on your brain and imagination.  It connects you with the words and allows your brain to focus, understand and learn. Studies have shown that writing longhand is a like a stimulating workout for your brain.

The act of writing engages your motor-skills, memory and more and is a good cognitive exercise to make and keep your mind sharp. Writing by hand also helps you remember and retain information.  Handwriting activates more parts of the brain than typing. It requires writers to use more motor skills and what they call the “reading circuit” a collection of links around the brain.  Your results will be so much more imaginative, stimulating and creative.  Then you can type it again into your computer but start with your pen.  Even read it out loud one time as you type it out.   In this instance, the pen is mightier then the keyboard.

Tip 2.   Cash can flow if you budget for it.  

Although you may think this is tedious it is essential.  I always recommend you do a worst case and a best-case budget.  The first one should be the worst case, the absolute necessary income you need to survive.  If you put together all your monthly expenses (personal and cost of any goods).  Add them up, times by 12 and divide by 365 (the days in a year),  this will give you an idea of the targeted income to be achieved each day.  The absolute minimum to assure you can pay your bills and achieve your living standards as it is now. 

The next one is the best case.  In this budget you can express gradual increases each month or quarterly.  Then you have exponential growth for the entire year. Still keep it achievable but do make it aspirational.

Tip 3.   Connecting and growing your networks.

People always worry about how they’re going to get customers or increase their network but it’s amazing when you go through your contacts on emails, social media, Linkedin and even collected business cards, how many people you actually know or have met. Start compiling this into an excel spreadsheet in preparation for your email marketing system.  Simplest way is to start with email (column 1) First name (column 2) and Last name (column 3) then if you want to put the company name etc you can.  You will be surprised how many people end up being on this list.

Tip 4.   Getting your brand and message out to market.

How are you going to appeal to your potential clients, increase your reach and promote your message?  What channels are you going to use, and which are best for your purpose?  Take an omni channel approach to see how best to utilise soft and hard collateral. Do you need to set up a website, social medial channels, google business, digital and videos, webinars, print materials, PR and media releases, advertising and go to networking events? Assess what you need to establish, improve and increase.  This will give you a good idea of your how your time will be managed.



Tip 5: Speaking of time -it’s valuable and so is life balance.

I find that most of my clients find themselves being consumed when they start a new venture.  The passion to begin or grow a business can create anxiety, angst and fear.  It’s important that you keep the three R’s in play: Retrospect, respite and relaxation.   These three subjects are crucial as they provide comprehension, clarity and clearness.  They provide time out to assess where you are, where you’re going, and to learn to be intuitive and trust your gut instincts.

– Being retrospective provides comprehension, to understand your actions, learn from mistakes and applaud successes.

– Taking respite gives you clarity, time for the brain to clear away the unnecessary and provide transparency.

– Relaxation clears your mind, unwind to let your intuition take front of mind and distract yourself from work. A great time for ideas and creativity.


The above tips and simple but extremely valuable.  They are  fundamental and essential in developing a strong platform to kick start or expand your business.
If you’re seeking more information, sign up to our newsletter or contact us for a COMPLIMENTARY consultation.

Ode to 2019

ODE TO 2019


At the end of every year we look back on what we’ve done

In preparation for new beginnings, new visions and the year to come

Some memories we bring forward, the best of what occurred

Some we should let go so repetition is not observed

Overall take the year ahead one day at a time

Live in the present and in the divine

Seek to say “I love you” each and every day

Not only to others but to yourself in every way

Create confidence through the small steps of achievements

Each success attained, a self-accomplishment

Face your fears and change your mindset

You are greater than what you regret

Remember change is the only constant

Trying to be perfect is exhausting and imprudent

Knowledge is not wisdom, seek experience and clarity

Find your own narrative, make your own pedigree

Be deliberate and consistent in your actions

A visionary not a dreamer, filled with emotions not emoticons

In order to move forward acknowledge where you’ve been

The good the bad and the ugly created the amazing reflection you see

Age is about attitude be as young as you desire

Wisdom is about evolving and keeping the inner fire


Remember – you are so much stronger than you think you are

So as the clock turns into 2019, may you find your life’s repertoire.

©2019 Karen R Levin

5 Challenges Women Entrepreneurs Face (and How to Overcome Them)

Each year, more and more women set out on the journey to become successful founders and CEOs of their own companies. While these business-savvy ladies are inspirational to women with dreams of launching a startup, entrepreneurship remains a traditionally male-dominated territory, and there are still some significant obstacles that many female business owners have to face. Here are five of the biggest challenges of women entrepreneurs today, and how to overcome them.

1.    Women entrepreneurs think they need to act like men.
Most female business owners who have attended networking events can relate to this scenario: You walk into a crowded seminar and can count the number of women there on one hand. When women entrepreneurs have to talk business with primarily male executives, it can be intimidating.
“When you own a business, you’re constantly negotiating deals with many different people,” said Hilary Genga, founder and CEO of women’s swimwear company, Trunkettes. “Many times, with female owners, men think they can be dishonest or give her a bad deal because she’s a woman — something they probably want to compensate and protect themselves, women often feel as though they need to adopt a stereotypically “male” attitude toward business: competitive, aggressive and sometimes overly harsh. But Genga believes this is the wrong approach to take.
“Be yourself, and have confidence in who you are,” she advised. “Don’t try to be a man. You made it to where you are through hard work and perseverance, but most importantly, you’re there. Don’t conform yourself to a man’s idea of what a leader should look like.”

2.    Emotions and nurturing skills can affect their business.
Though trying to act like a man doesn’t guarantee success for a female entrepreneur, allowing her “feminine” qualities to stand in the way of getting things done isn’t necessarily recommended, either. By nature, women are more emotional and nurturing, which can sometimes be a hindrance to running a business.
“For men, a business is mostly about the bottom line, but for women, it’s more than that,” said Delia Passi, CEO of WomenCertified, home of the Women’s Choice Award. “We get emotionally connected, and that can hold us back from making the tough decisions. Male board members and investors get frustrated when we’re not as quick to fire or make dramatic business changes that could impact employees’ families.”
Passi noted that women also tend to be very relationship-based in business, placing a high premium on building up relationships that they hope will naturally lead to a sale. Connections are highly important to success, and nurturing strong professional relationships can go a long way. However, Passi reminded female entrepreneurs to also be direct and stay focused on their business goals.

3.    Women often lack the support of other female business leaders.
Long before she founded online women’s eyewear boutique Rivet and Sway, CEO Sarah Bryar worked with undergraduate female engineering students at the Massachusetts Institute of Technology. These “trailblazers,” as Bryar described them, felt insecure about being in the minority as women who excelled in math and science, and longed for more camaraderie and support from female peers in their field.
“The main challenge for female entrepreneurs is just like the challenge for female engineering students: There just aren’t enough of us,” Bryar told BusinessNewsDaily. “There aren’t enough women to be role models, act as sounding boards, do deals with — in short, to create normalcy for women in leadership positions.”
Despite the quickly growing number of female executives and business owners, finding fellow women entrepreneurs to connect with isn’t always easy. Women-focused networking events like American Express OPEN’s CEO BootCamp are good places to start, as well as online forums and groups specifically created for women in business.
“Opportunities to lead do exist for women,” Bryar said. “We just need to continue to support and promote women in the limelight to encourage others to come along for the ride.”

4.    Many women have to balance raising a family with running their business.
Work-life balance is often a goal of entrepreneurs across the board, but mothers who start businesses have to simultaneously run their families and their companies.
“Being a mother while running a business is very challenging,” Genga said. “There are ways to balance your time, but the perception is that you could be more effective running your business if you didn’t have to deal with kids.”
Genga has learned to not take shortcomings on either front too seriously, and to not beat herself up over the little things, like missing a class trip with her children. “Momtrepreneurs” have dual responsibilities to their business and to their family, and finding ways to devote time to both is key to truly achieving that elusive work-life balance.

5.    Women entrepreneurs are afraid of failure.
According to Babson College’s 2012 Global Entrepreneur Monitor, the fear of failure is the top concern of women who launch startups. Failure is a very real possibility in any business venture, but Passi believes it shouldn’t be viewed as negative.
“You need to have massive failure to have massive success,” she told BusinessNewsDaily. “You may need 100 “no’s” to get one “yes,” but that one “yes” will make you more successful tomorrow than you were today.”
Bryar offered similar advice for female entrepreneurs, encouraging them to work through the moments of self-doubt that every business owner faces.
“Work hard at ignoring that inner voice that may discourage taking action, speaking up or getting outside your comfort zone,” she said. “It’s something I struggle with myself, but I know fundamentally that I wouldn’t be a CEO today if I hadn’t taken chances to assert myself.”

By Nicole Fallon

Tips for women in leadership that I wish someone had told me by Catriona Pollard

When I left behind an established professional career in public relations to start my own agency, it was an incredibly exciting and scary time. I was just 30 years old, energised by the possibilities yet terrified of the unknown.

Importantly, I didn’t yet know what it would mean to be a female leader. I hadn’t yet grasped that the experience for a woman in leadership is a unique one. The rewards are great and yet the challenges of competing in a business environment largely populated by men are significant.

Having previously worked in mostly male dominated environments, I didn’t have any strong female mentors to turn to for advice. Now, working with a team of young women at CP Communications, I make sure to pass on the lessons I have learned throughout my 20-year career, which would have been so useful as I embarked on my own leadership journey.

Here are some tips for women in leadership that I wish someone had told me.

1.       Believe in yourself

Women can often be their own worst enemy by succumbing to self-doubt, fear and a lack of self-confidence.

Women are much more likely to undermine their own ability. Sheryl Sandberg talks about the “imposter effect” where women devalue their skills and talents despite evidence of the opposite. This is something seen far less often in men yet persists in women of all ages.

Not only does this lack of self-confidence hold women back in their current jobs, it can prevent them from applying for more senior roles or venturing out on their own.

My advice is that women need to back themselves and trust their instincts. This may feel difficult at first, but, eventually by affirming your own value you will start to believe it and others will too.

The reality is that most people around you will see you for the successful, credible leader you are. Why shouldn’t you see yourself that way too?

2.       Promote yourself

Often women feel uncomfortable celebrating their successes or promoting themselves. I think this is because women, from a young age, are taught to put the needs of others before their own. As a result, they feel uncomfortable stepping into the spotlight.

It is important women overcome these doubts, as building a strong personal brand is critical to leadership success.

There are a number of ways women can build their profile including through building a presence in the media and online, networking and speaking at events. I have certainly found these tactics a great way to build my own personal brand.

3.       Look after yourself

The everyday pressures of leadership can become overwhelming if left unaddressed.

A couple of years back I was struggling to get the balance right between focussing on work and focussing on myself. As a result, I sought a creative outlet to channel my energy. I decided to try my hand at basket weaving, something I had never done before. I immediately fell in love with the art form, and now it’s an important part of my creative life.

It is important to find ways to decompress, refocus and revitalise. Whether this is through a creative outlet, exercise, mediation or hobby, pursuing other interests will help create a balance between work, creativity and leisure and help reduce stress. It will also give you that much needed ‘you’ time that can so easily be overlooked amidst other pressures.

With a confident outlook, a willingness to step into the spotlight and a focus on the self, women are in the best possible position to leverage their talents and succeed in positions of leadership.